Product Information
How long is the shelf life?

Shelf life is about 2 years if kept in cool dry place and not directly exposed to sunlight. Beyond the expiry date, it can still be used but the potency or efficiency will reduce.
I don’t like the smell of the product, is there any way I can customise this to my liking?

The “slightly sour” smell is from EM and fermentation process. This smell doesn’t remain on the surface once rinsed off but if you still can’t take the smell while using it then adding few drops of 100% pure essential oils like lavender, rosemary or tea tree can help negate the EM smell to an extent.
Are these products safe for the environment?

These products are 100% safe for the environment. All fruits and plants used are edible and there is zero chemicals. In fact, when these go down the drain they actually benefit the environment by helping to restore the natural beneficial microbial balance.

Effective Microorganisms
EM is a common ingredient in all your products, what is EM?

EM stands for Effective Microorganism. As the name suggests, it is the living organism or the good bacteria as commonly referred to. EM is more associated with organic farming and less known in commercial personal and home care products.
How does EM work?

Effective Microorganisms (EM) can help convert neutral microorganisms to BENEFICIAL microorganisms. By adding natural probiotics or good bacteria (Lactobacillus casei, Rhodopseudomonas palustris, Saccharomyces cerevisiae), you are able to get rid of pathogenic bacteria without the use of any harsh chemicals. This is the basis of Conscious Living entire range of cleaning products.
Are the living organisms still potent after packaging?

Yes, the living organisms are still alive when packaged. We deliberately packaged our products into non-transparent bottles (to protect against heat & sunlight). At this point the living organism remain dormant and are only activated once it comes into contact with the medium (body or environment).

Skin Microbiome
What is the Skin Microbiome?

The billions of microbes living on you are called your skin microbiome. These microorganisms (sometimes called skin flora) are harmless or even beneficial—playing a vital role in your immune system and skin appearance. Evolved over thousands of years, the human microbiome consists of many distinct types of colonies, depending on the location and condition of the microenvironment.

The microbiota survives off of the salt, water, and oil (sebum) your skin releases to keep itself cool and lubricated. And several factors determine the habitat of the various microbiota, like:

  • body temperature
  • skin thickness
  • amount and size of folds
  • skin pH
  • the density of hair follicles and glands

In other words—and not all too surprisingly—the microbiota on your face looks different from the microbiota on your armpits. Areas with higher density of oil glands, like your face, back, and chest, thrive off of the lipids (fats) in your sebum. Warm, humid areas, such as the groin and between the toes, host microorganisms that love a danker environment. Meanwhile, dry, cool patches—like your arms and legs—have far fewer micro-colonies than the rest of your body. In all, the average person carries around two pounds of microbes on their body at all times.

The sheer amount and diversity of skin flora may sound scary. But it’s actually a good and healthy thing. Having a bountiful, well-balanced microbiome plays an important role in your overall health and the appearance of your skin. The microorganisms help produce vitamins, hormones, and chemicals that affect everything from your mood to metabolism to the immune system.
What Skin Flora Do for You?

Most people know the skin is the body’s first line of defense against injury or potential pathogens. But it’s not actually your skin’s cells that act as the front lines of the cavalry. It’s the skin’s microbiome.

Your skin’s inherent environment is rather unfriendly to bad bacteria. It’s cool and dry. The pH is acidic. Even sebum, your skin’s lubricant, is antimicrobial. And, ideally, your skin has a bountiful amount of microbiota to combat all the bad bacteria you come into contact with.

A healthy skin microbiome, which prefers the acidic environment your skin provides, helps your immune system out. This likely starts by skin flora overcrowding pathogen overgrowth. Also, your skin’s immune system and microbiome communicate and respond to one another’s needs.

But your skin could be left vulnerable if your skin’s microbiome has been damaged in one of many ways:

  • soaps
  • incorrect or overuse of antibiotics
  • harsh skincare products
  • environmental factors

Unfortunately, the diversity in many modern societies’ microbiomes is as much as half as diverse as it once was. The culprits of the dwindling number of microbiota? Modern hygiene practices—such as daily showers or baths and the use of aggressive soaps and detergents—along with less healthful diets. Also, a lack of interactions with plants, soil, and the microbiomes of livestock and other wildlife, may have an impact.

On the individual level, many factors can shape the diversity of your skin flora. Your job, age, lifestyle, clothing, hygiene habits, and even how much time you spend in the sunlight can all affect the types and amount of microorganisms inhabiting your microbiome.

The lack of diversity can become obvious, even to the naked eye. It can lead to dryness, overproduction of sebum, breakouts, redness, or other afflictions. Therefore, keeping the proper balance of microbiota, and maintaining proper pH, can help protect your skin and microbiota from undesirable conditions.

The relationship between your skin’s appearance and the microbiome isn’t completely clear. That’s partial because the vast majority of skin flora haven’t been cultured or extensively studied yet. But more research and information is likely coming. That’s because the subject of the skin microbiome has caught the attention of many large beauty and skincare brands. It has even inspired the creation of some startup cosmetic brands that are experimenting with adding microbes to their products.